Performance marketing, for the few.

Profit focussed growth
for select PI
& criminal firms,driven by Google Ads.

A private practice — not an agency. We partner with select PI and criminal law firms, blending hand-built craft with algorithm-driven performance to turn spend into signed retainers and cost orders. Then, through our system, we optimise the algorithm to provide more of the matters you want, driven by the profit they generate for the firm.

· Existing ad accounts· Select firms only· Australia-wide· No agency overhead
The System

Profit.
Not clicks. Not leads.

Read the approach →
01
Precision Account Structure
We put the hours into the account that agencies can't. Our business doesn't scale — yours does.
02
Conversion to Signed Retainer Processes Optimisation
We know what turns a click into a case or claim — and build the systems and process around the firm so no lead is wasted.
03
Compound Results by Feeding Data Back to Google
Our system feeds richer firm-level and marketing data back to Google than almost any other firm — compounding into outsized returns and a lasting edge.
Services

What we build inside the firm.

01
Performance Ad Account Structure
Google Ads accounts, rebuilt and scaled by hand. No templates, no agency shortcuts.
02
Conversion Architecture
Tracking, attribution and reporting wired through to real firm outcomes — signed clients and cost orders.
03
Intake & Lead Process
Systems and advice for how leads are handled inside the firm, so the spend isn't wasted at the front desk.
04
Data Feedback Loop
Firm-level and marketing data fed back to the ad platforms — compounding into a structural advantage.
Results

The work,
in numbers.

+400%
Caseload increase for a personal injury firm — built and scaled through Google Ads.
Personal injury firm · Queensland, Australia
+430%
Return on ad spend driven north of 430% — sustained even after the client doubled their budget — for a criminal law firm.
Criminal law firm · Queensland, Australia
Firm Records Broken
Firm records broken consistently — turning months that had delivered poor returns for years into some of the strongest on the books.
Criminal law firm · Australia
Next step

Book a consultation
with James.

A 30-minute call to walk through your account, your intake, and where the real growth sits. No pitch deck, no junior team.

Why us

Built for firms,
not portfolios.

  • Worked with and scaled multiple firms across personal injury and criminal law.
  • Hands on the account — no junior layer, no account-manager filter.
  • By referral or application only. We take on a small handful of firms at a time.
Begin

Every dollar, returning more from today.

Who we work with

A narrow fit, by design.

  • Existing ad spend
    Above $10,000 per month.
  • Practice area
    Personal injury and criminal law firms.
  • Ambition
    A genuine desire to grow the firm.